ROLE & WORK
VISUAL DESIGNER
MARKETING WEBSITE
LOCATION
REMOTE, US
DURATION
APR 2025 — MAY 2025
INTRODUCTION
Every.to is a team of builders creating AI-powered utility products for consumers. When we met, their newest product was Cora, an AI tool designed to help people seamlessly scan their inbox, automatically generate drafts, tag emails, and deliver a daily summary based on everything happening in their email.
They brought me on to craft the storytelling and design the visual language for the landing page. My role was to translate Cora’s capabilities into a clear narrative and cohesive visual system that would resonate with users and communicate the value of the product.
APPROACH
At the beginning of the project, the goal was simple: keep the landing page as short as possible, just a hero section with a signup input and a visual that quickly communicates what the product does.
We sat together, explored directions, and started generating ideas.
Once we outlined the ideas we wanted to explore, I began experimenting with different visual directions.
Because there wasn’t an established brand identity or visual system yet, I started by creating a set of visual assets to help us understand the broader aesthetic possibilities and see the bigger picture.
And during this phase, many more inspirational assets were created and collected. As we continued moodboarding, we realized something important: the more we explored the evolution of email, from the past to today, the more unique and promising the narrative became.
That insight pushed us to rethink our approach and start brainstorming how we could elevate the storytelling to better reflect that journey.
The concept we've landed on is showing how we translate dozens of emails into shorter summaries and allow users to take action quickly.
We wanted to run another round of visual exploration, but we were also down on the Bible, Holy, and cloudy theme we previously discovered.
FINAL DIRECTION
Even though I liked the direction you just saw above, we all felt more drawn to exploring a concept that carried a deeper emotional weight, something more symbolic, almost holy, with visual and narrative cues inspired by the Bible. We started talking about how email has shaped modern communication, almost like a sacred ritual people return to every day, and how Cora could be positioned as a kind of enlightened guide within that world.
The idea wasn’t to be literal or overly religious, but to borrow that sense of importance, storytelling power, and timelessness. The more we talked about it, the more it felt like a fresh and memorable angle worth exploring.
